Democratization of UX Research
In the past, user research was often seen as the domain of specialized UX researchers. However,
Qualitative vs. Quantitative Research
Two basic paths to understanding user behaviors, preferences, and motivations lie between conducting either Qualitative or
You are not the user: Recruiting the right participants
There's a crucial reminder that often escapes us: "You are not the user." There is nothing
Why Testing with 5 Participants is Sufficient
How many participants are enough for a usability test? Is there a magic number that ensures
Generative vs. Longitudinal Explorations
I'm sure you've heard of the terms "Generative" and "Longitudinal" research, but what does each really
The Top 5 Ingredients for Success in UX Research
The path to becoming a proficient UX researcher is a journey paved with curiosity, empathy and
What is a Contextual Inquiry
Contextual Inquiry is a powerful research method that uncovers insights into the way users interact with
Attitudinal vs. Behavioral UX Research
There are 2 ways to approach understanding user behaviors when utilizing user research - Attitudinal UX
What is UX Research?
Have you ever noticed how some websites, apps or products make you feel like they were
Formative vs Summative Research
Identifying what research methodologies to implement at certain points of the project at hand can be